Plettenberg Bay · Founding Launch · June 2026

The town
is alive.
Nobody
can find it.

Wanda-in is a live local discovery platform for tourist towns. Today's specials. Tonight's events. The people who make this place worth coming back to. Four seconds from QR scan to live feed. No app. No account. No friction.

Live · Plett · Today
Updated 9:02am
🍷 Wine Farm
Bramon Estate
Kobus's last-minute sunset tasting — 4 seats left
R185pp
FLASH · 3pm
🍽️ Restaurant
The Lookout Deck
Thursday Oxtail Night — slow-cooked, mash
R150
Until close
🍽️ Restaurant
Moby's
Calamari & chips special + kiosk deals all day
R155
All day
🔥 Township
Qolweni Shisinyama
Saturday braai from noon. Ask anyone who lives here.
From R80
Sat only
The Problem

Every tourist town has this gap.

A tourist arrives in Plett on a Tuesday. They want to know what's on tonight.

They open Google. Reviews from 2022. TripAdvisor. Same. The hotel desk. A laminated card from 2023. The local Facebook group. A complaint about parking and someone's lost dog.

Meanwhile: Bramon has four seats left on a sunset tasting ending in two hours. The Lookout Deck is running a Thursday oxtail special. Moby's has a calamari deal. The farmer's market is tomorrow. Nobody who just arrived knows any of it.

The town is alive. The deals exist. The events are happening. The information gap costs Plett businesses money every single day. And it exists in every tourist town in the world.

"Google is built for static discovery. TripAdvisor is retrospective. Facebook groups are chaos. Nobody has built a real-time channel between tourist towns and the visitors physically inside them right now."
4s
Scan to live feed
0
App downloads
9am
Daily reset
30
Founding spots
The Product

Built in layers.
Each one compounds the last.

Every layer adds value independently. Together, they create something that has never existed for a tourist town.

Layer 1
📡
The Live Feed
Today's specials from every business. Filtered by category. Dead by midnight. Fresh at 9am. Businesses WhatsApp their special by 8:30am — live by 9am.
Layer 2
📅
The Events Engine
Farmer's markets, RAGE, Arts Festival, Chili Fest, polo. Entered once — recurring forever. RAGE Mode activates automatically in November.
Layer 3
💡
Did You Know?
One geo-specific town fact per day. Dry. True. Shareable. Inspired by Chappies. Every share is free marketing. Every town has its own library.
Layer 4
👤
The People Layer
Marco at Blue Bay. Kobus at Bramon. The characters tourists come back for — named, discoverable, searchable — for the first time anywhere.
Layer 5
📔
The Passport
Physical A6 booklet. Rubber ink stamp per business. QR code in each box syncs digital wallet. Goes home to Amsterdam. Comes back next year half-filled.
Layer 6
🏆
The Awards
Waiter Superstar. The Braai Oracle. The NGO Heart. Cash prizes. Annual ceremony. The whole town attends because their waiter might win R5,000.
Layer 7
🔥
Township Layer
Qolweni's shisinyama spots, tour operators, community food makers. Listed free. Always. The most authentic Plett — findable for the first time.
Executive Summary

The full picture.

Business model, unit economics, market position, and the moat. Everything needed to understand why this works.

Business Model

TierPriceWhat
StarterR399/moFeed + specials
ProfessionalR699/mo+ Flash + Passport
PremiumR999/mo+ WhatsApp AI
TownshipFreeAlways. Forever.
Founding MemberR199/moFor life

Unit Economics

  • 30 businesses at R399 = R11,970 MRR
  • 40 businesses avg R550 = R22,000 MRR
  • 50 businesses avg R600 = R30,000 MRR
  • Infrastructure Phase 1 = ~R1,600/month
  • Cash-flow positive before 30 subscribers
  • Plett + Knysna = R48,000 MRR
  • 10 towns × 40 businesses = R240,000 MRR

Why Nobody Has Done This

  • Google is static — SEO, not real-time
  • TripAdvisor is retrospective — last year's visits
  • Facebook groups: chaotic, invisible to new arrivals
  • Lokalee (CHF 21.3M) is B2B hotel AI — different market
  • Tourism websites: updated quarterly if lucky
  • No direct competitor exists in this market

Payment Options

  • ZAR via Paystack (card + bank transfer)
  • Bitcoin — Plett is BTC-native
  • XRP — fast settlement, negligible fees
  • ETH, USDC + 50 others via NOWPayments
  • Flutterwave for African expansion (Phase 5)
  • PlettPennies — closed-loop town currency

The Scale Path

  • Phase 0: Plett validation + concierge MVP
  • Phase 1–2: 30 paying, R18k+ MRR
  • Phase 3: Passport + Awards + PlettPennies
  • Phase 4: WhatsApp AI + Knysna or Hermanus
  • Phase 5: Garden Route + African markets
  • Phase 6: Portugal, Greece, Byron Bay, Chiang Mai

PlettPennies

  • Closed-loop town currency — earned by tourists
  • Redeemable only inside Wanda-in ecosystem
  • Phase 1: Supabase points, branded as crypto
  • Phase 3: Optional on-chain (Base or Polygon)
  • Each town = its own token
  • Garden Route becomes a token trail
The Moat

What stops a well-funded
competitor copying this?

01
Content Depth
The Did You Know? library, People Layer, and town facts take months per town to build. They cannot be purchased or scraped.
02
Community Stakes
The Awards creates participants with skin in the game. A waiter holding Waiter Superstar 2027 is a Wanda-in advocate. Their network becomes users.
03
Distribution
Formal partnership with Plett Tourism puts QR codes in the visitor centre and tourism maps. Cannot be replicated without the same relationship.
04
Township Commitment
No VC-backed competitor will commit to permanent free township listings as a founding principle. That goodwill is structurally unavailable to them.
05
The Passport
A physical booklet that travels home with every tourist. No competitor can replicate the print history or years of accumulated stamp data.
06
The Hall of Flame
By Year 3, Wanda-in has history — ceremony photos, award holders, NGO recipients. A 2028 entrant starts with nothing against four years of a town's story.
Did You Know?

One fact. One town.
Every day.

Inspired by Chappies — the iconic SA bubblegum brand whose wrapper facts became a cultural institution. Geo-specific. Dry. True. Shareable. Every share is free marketing. Every fact makes a tourist feel like an insider within minutes of arriving.

"Plett gets more annual sunshine than the south of France. Property prices have noticed."
"The Robberg Peninsula has been inhabited for 40,000 years. The coffee shops came much later."
Phase Buildout

Where we are.
Where we're going.

Plett first. Validate before building. Build before scaling. Scale before licensing. One thing at a time, in order.

● Live Now
Weeks 1–2
Phase 0a — Founding Launch
  • wandain.com live
  • Founding Member offers open
  • Ambassadors approached
  • Design brief to designer
  • NGO commitment formalised
Next
Weeks 3–4
Phase 0b — Validation Walk
  • Zed + Ambassadors walk Plett
  • 25 businesses shown the site
  • Target: 12+ committed yeses
  • People Layer started by hand
  • DYK library seeded (20+ facts)
Exit: 20+ interest registrations
Month 1–2
Month 1–2
Phase 1 — Concierge MVP
  • Basic PWA live (feed, events, DYK)
  • QR codes at 5 physical locations
  • Town events pre-loaded
  • Zed publishes specials manually
  • Plett Tourism conversation
Exit: 20 businesses posting weekly
Month 3–4
Month 3–4
Phase 2 — Self-Serve
  • Business dashboard live
  • Paystack + NOWPayments
  • ZAR, BTC, XRP billing
  • Flash deal countdown timers
  • Analytics per business
Exit: 30 paying, R18k+ MRR
Month 6–7
Month 6–7
Phase 3 — Loyalty
  • Wanda-in Passport (digital + physical)
  • Consumer WhatsApp OTP accounts
  • Awards voting system
  • PlettPennies points system
  • Push notifications
Exit: 50 businesses, 1,000 consumers
Month 12
Month 12
Phase 4 — AI + Town 2
  • WhatsApp AI (Claude Haiku)
  • Knysna or Hermanus next
  • PlettPennies on-chain decision
  • Garden Route magazine deal
Exit: AI handling 50%+ queries
Year 2
Year 2
Phase 5 — Garden Route
  • Multi-town architecture
  • Licensing model for operators
  • Afrikaans language support
  • National Tourism Board
  • Flutterwave for Africa
Year 3+
Year 3+
Phase 6 — International
  • Portugal (Alentejo coast)
  • Greece (Pelion Peninsula)
  • Byron Bay, Australia
  • Chiang Mai, Thailand
  • Ibiza, Spain
Join Wanda-in

Three ways in. Pick yours.

Businesses pay. Tourists never do. Ambassadors earn permanently from what they help build.

First 30 only · Door closes at 30
🏪
Founding Member
R199/month · for life
Half price. Forever. Your business on the live feed from day one. First month free — no risk.
  • Live listing + daily special by 9am
  • Events posting — recurring, set once
  • People Layer — your staff discoverable
  • Passport integration (Phase 3)
  • View analytics per business
  • Pay in ZAR, BTC, XRP, or ETH
  • First month completely free
For people who know their town
🌍
Local Ambassador
5% MRR · permanent
Not a job. A founding stake. Permanent revenue share on every Plett business you bring in.
  • 5% of MRR from your businesses — forever
  • Title: Local Ambassador — Wanda-in Plett
  • Named in app, press, ceremony permanently
  • Input on NGO, DYK, township layer
  • First PlettPennies token allocation
  • 30 businesses at R399 = R598/month
  • 50 businesses avg R600 = R1,500/month
Anyone can do this
🔗
Business Referral
R150 per activation
Know a business that should be on Wanda-in? Refer them. Get paid when they activate.
  • Unique referral link — yours forever
  • R150 per activated business
  • Paid via Paystack or crypto
  • No cap on referrals
  • Track conversions via your link
Register Your Interest

Claim your
Founding Member spot.

Fill in your details and we'll confirm your spot within 24 hours. First month is free — no payment needed to register.

Founding spots remaining
30 of 30 available
Updates as spots are claimed.
After 30 spots
Standard pricing opens at R399/month. Founding Members are locked at R199/month forever. The gap only grows over time.

Founding Member Registration

First 30 businesses. R199/month for life. First month free.

No payment now. We'll be in touch within 24 hours.

The Wanda-in Awards

You don't win the award.
You hold the title.

Annual designations. Cash prizes to individuals. Cash donations to community. Voted entirely by visitors and locals. Annual ceremony in Plett. The whole town attends.

⭐
Waiter Superstar
Service excellence
☀️
The Dawn Patrol
Barista of year
🔥
The Braai Oracle
Fire & food
📖
The Storyteller
Best guide
💎
The Hidden Gem
Unknown until now
🌅
The Comeback
Resilience
⚓
The Permanent Fixture
Tenure & loyalty
🗝️
The Opener
Consistency
🍖
The Township Table
Culture & food
🐎
The Gallop
Outdoor & adventure
❤️
The NGO Heart
Community cause
🔥🔥
Hall of Flame
3 years running
Partnerships

The distribution that
can't be replicated.

Three tiers. Value exchange, not cash. The relationships that make Wanda-in the front door of the town.

Tier 1 — Official
Bitou Municipality / Plett Tourism
  • Official digital discovery partner
  • QR codes in visitor centre and tourism maps
  • Co-funded Passport booklet print run
  • In return: anonymised tourist engagement data
Tier 2 — Media
Garden Route Lifestyle Magazine
  • "Wanda-in Pick of the Week" in print
  • QR cards inserted in each issue
  • Editorial contributors to DYK library
  • Zero cash — pure cross-audience value
Tier 3 — Anchors
Prestige Business Partners
  • Kurland — polo, equestrian, fine dining
  • Hog Hollow — accommodation + wellness
  • Bramon — wine farm anchor for the feed
  • Prestige names that signal legitimacy day one
❤️

We give back. Every year. From profits.

A percentage of Wanda-in Plett's annual profits is committed to a Plett community cause — chosen annually by the community through the Wanda-in Awards. No judges. No panels. The town votes. We write the cheque.